Our heart
Every purchase tells a story of hope
Add to Heart exists for one reason: to fund real, lasting freedom for women through Choose Life Ministry and Homestead for Hope. What you wear, gift and bring home keeps the lights on, the doors open and the beds ready for the next woman to walk in.
Where your purchase goes
Choose Life Ministry
A Saskatchewan-based non-profit walking alongside women seeking freedom from addiction, trauma and life-controlling issues through faith, counselling and community.
Meet the ministry →Our Mission
To see women set free, families restored and communities transformed by the love of Jesus. Every product you purchase, every event you attend and every gift you give helps make that freedom possible.
Learn more →Homestead for Hope
A safe, peaceful property where women come for 7-day intensives and 13-week freedom resident programs — leaving with tools, belonging and renewed purpose.
Visit the homestead →Ways to support the mission
Second Chance Thrift Boutique
Five thrift boutiques that are the engine of the mission. Every tag tells a story of hope, and a portion of every dollar flows straight to Homestead.
Shop the boutiques →Purpose Coded
A complementary business supporting the mission through purposeful work and creative solutions.
Visit Purpose Coded →Grad Fashion Show
An annual fundraiser celebrating modest fashion and raising vital funds for Homestead for Hope. Every ticket, sponsorship and donation helps open doors for women in need.
Attend the fundraiser →Help Us Help Her
A focused campaign shining light on the needs of women in recovery and inviting the community to stand with them through prayer, giving and practical support.
Join the campaign →